01 / SEO
Help search engines find and understand pages.
Technical accessibility, information architecture, search intent, internal links and helpful content form the foundation.
AEO / GEO / Search discovery
Make your expertise easier to understand and discover.
Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) focus on how clearly a business explains its services, answers questions and supports its expertise with useful information across the web.
Start with the distinctionThree disciplines.
Three disciplines.
Connected foundations.
AEO and GEO do not replace SEO. They build on useful, accessible content, clear information architecture and consistent business facts.
02 / AEO
Answer genuine questions clearly.
Organize direct answers, question-led headings, concise explanations and supporting context so people and systems can identify the response.
03 / GEO
Clarify entities and supporting evidence.
Make the business, services, locations, expertise and supporting evidence consistent and understandable across owned content and credible references.
04 / THE SYSTEM
Use accurate information everywhere.
Align website content, service pages, structured data, business details and relevant external profiles. Structured data should describe content that visitors can actually see.
What the work can include
Clarity before tricks.
We review the existing website and prioritize practical changes based on content quality, technical foundations, customer questions and the business information that is already available.
Potential work areas
- Review the service and location information on important pages.
- Map real customer questions to useful page sections.
- Improve heading structure, answer clarity and internal linking.
- Check relevant structured data against visible page content.
- Strengthen consistency of business name, services and location details.
- Build useful topical coverage and link to supporting portfolio/case-study evidence.
A practical process
Audit. Prioritize. Improve. Measure.
We recommend work in context of the business and its existing website instead of selling a guaranteed shortcut to AI visibility.
01
Audit
Review page structure, search content, services, FAQs, entity information and current technical foundations.
02
Improve
Prioritize the highest-value content and technical improvements, then implement the agreed changes.
03
Review
Monitor relevant search visibility, engagement and enquiries over time. Results depend on many factors outside the agency's control.
Frequently asked questions
Common AEO/GEO questions.
What is Answer Engine Optimization (AEO)?
AEO is the practice of structuring useful, direct information so answer-oriented search experiences can understand the page and its response to a question. It includes clear question-led content, accessible page structure and accurate supporting information.
What is Generative Engine Optimization (GEO)?
GEO focuses on making a business's expertise, entities, services and evidence clearer in the content and context used by generative search experiences. Practices may overlap with SEO and AEO.
Can AEO or GEO guarantee that an AI tool recommends my business?
No. Search engines and AI systems decide what to show using systems outside an agency's control. AEO and GEO work can improve clarity and discoverability foundations, but cannot guarantee inclusion, recommendations, rankings or traffic.
Start with evidence
Request an audit ↗Find the clarity gaps in your website.
We can review service information, answer-focused content and technical foundations before proposing a focused roadmap.